Web3 wallets all promise security, but too often trade in fear. SOLFLARE paves a different path, protecting crypto users from schemers and scammers through a narrative, voice and identity built on strength, honour and self-sovereignty. The kind of principles that can spark an uprising. The solid foundations of A STRONGHOLD OF THE FREE.
Studio: RAGGED EDGE Role: CREATIVE IDEA + WRITING Industry: FINTECH
STRONGER THAN BATTERING
RAMS AND PHISHING SCAMS
Within our stronghold, we're standing watch over a new generation of crypto. A wallet that is both sword and shield, offering unrivalled defence against malicious forces and breakthrough offence in the face of new opportunities. It is a reestablished order, where people are free to build wealth without being subjected to banks' control or oversight. Held by one. Beholden to none.
ARTICULATING THE SOLFLARE IDEA
THE PEN IS MIGHTIER
THAN THE SWORD
For too long, centralised banks have kept the language of finance soft, fluffy, banal. But no more. Our tone of voice is a reflection of who we are: a killer crew.
In a land free from leaders, rulers and tyrants we are not foolish to pin our voice to one. Instead, our verbal identity represents the Stronghold of the Free as a whole, fitting of the thousands who seek independence over their own financial destinies.
A LEVEL-HEADED, BATTLE-TESTED, IRON-WILLED TONE OF VOICE
UNBREAKABLE.
UNTOUCHABLE.
UNCRUSHABLE.
In the six months following the launch, 1.5 million users joined Solflare. As of writing, there are over 4 million people using Solflare every month, holding over $17 billion in assets. The rebrand also claimed some victories on the way, picking up a Gold Brand Impact Award, an honorable mention at the Awwwards and 4th place in Brand New's best tone of voice of 2025. Cause for a feast, if ever we heard one.
RECOGNITION
Cambridge Children's Hospital
