As businesses grow, decisions naturally get harder. JUPI lives to make them easier. An AI-powered, decision-making OS built into your company’s fabric, it learns from behaviour and culture to make complexity feel SURREALLY SIMPLE. The idea, voice and narrative were all built on the same conviction: decisive, direct and designed to scale.
Studio: HOW&HOW Role: CREATIVE IDEA + WRITING Industry: AI
FROM DIVISIVE TO DECISIVE
Jupi sounds inherently complicated. How can one platform take everything you've ever known about your company—your vision, your strategy, your conversations—and instantly convert it into decisions you know you should be making?
The answer is Surreally Simple. And rather than bore you with the details, instead we spend our time replacing bureaucracy, bottlenecks and bias with a level of consistency you didn't think was possible. So you can spend less time wondering about what to do, and more time enjoying what you did.
ARTICULATING THE JUPI IDEA
A FENCE DOESN'T MAKE FOR
A COMFORTABLE SEAT
As a brand that promises unprecedented levels of decisiveness, it is out of the question that our voice is anything but 100% convicted. And while it predictably achieves that through an intentional, black-and-white tone, it also intelligently builds on it with a receptive, expansive nature. Not just giving businesses the facts, but ensuring they've always got one eye on where those facts can take them.
JUPI'S VOICE OF CERTAINTY
IN BETWEEN A PILLOW
AND A SOFT PLACE
"Working with the team was an absolute delight. They shipped a brand that is nothing like what we're used to seeing in tech and AI, and a powerful story which resonates as strongly with our product, as our audience. It's all beautiful!"
RECOGNITION
Solflare
