CAMBRIDGE CHILDREN'S HOSPITAL will be the first hospital of its kind in the East of England, if it can raise the £100 million needed to turn its groundbreaking vision into a reality. To get its philanthropic team on their way, I created an identity, voice and launch campaign that reflected their worthy ambition to help kids in A WHOLE NEW WAY.
Studio: EVERYFRIDAY Role: CREATIVE IDEA, WRITING + AD Industry: PHILANTHROPY
Imagine how it feels to make one child better. Now imagine ten. One hundred. A thousand. We have a chance to do just that. An opportunity to build a children's hospital that will improve lives across the East of England, throughout the nation and, eventually, around the world.
Alongside the NHS and Cambridge University, we will build a world's first hospital that cares for children's physical and mental health together, in a way no-one ever has before. In a hospital which focuses on precisely what young people need now and, with a pioneering research institute embedded within, long into their future.
FUNDRAISING FOREWORD
With such a positive target, we do everything we can to sound bright, optimistic and full of life. But to ensure we also convey the seriousness of our message, we underpin our tone with intelligence and authority. The balance of the two speaks directly to our audience, helping us communicate the importance of what we're doing, but respecting the important people we do it all for: the kids.
THE VOICE OF CAMBRIDGE CHILDREN'S HOSPITAL
"Just thought I'd drop you a quick note following the campaign announcement. It was the first time we've properly shared the project and we've had such an incredible response. I've had so many messages from people telling me how much they loved watching the film—it's brought tears to so many parent's eyes."
RECOGNITION
The Uncommon
