HOMA is the hyper-performance gaming lab behind your favourite hyper-casual apps. Powered by a data-fuelled cheat code, it helps developers SMASH THE ODDS and game the system in their favour. I shaped the voice and narrative that back that advantage, getting their creations into billions of pockets, and putting millions in their own.
Studio: RAGGED EDGE Role: CREATIVE IDEA + WRITING Industry: GAMING
A GAME CHANGER
FOR GAME MAKERS
There is no secret to success, but there is a winning formula: great data unlocks greater creativity. A simple equation that, through every iteration of the process, pushes developers to reach the highest levels of performance.
It's what we're constantly honing in our Performance Lab. Injecting your ideas with insights, numbers and metrics to squeeze as much addictive fun out of them as possible. Doing everything within our (ethical) means to get your app ready for launch, and make your wildest dream come true.
THE IDEA BEHIND HOMA
INJECT IT STRAIGHT
INTO YOUR GAMES
Our brand is built off data-fuelled creativity, so naturally our voice is too. A balance between laser-focus and fun, it combines the crystal-clear, exacting language you'd expect of technical expertise with the quick wit and imagination of creative genius.
In short, we call it Intelligent Attitude. The Tony Stark of the gaming world—sharp, switched on and supremely confident in our own divine abilities.
TONY'S HOMA'S HIGH-PERFORMANCE VOICE
“This rebrand was crucial for the next phase of our mission as we look to democratise the industry. We knew we had to be bold, and the team has done something truly amazing. The feedback we’re receiving is insane.”
The numbers aren't bad either. Homa have now hit 2 billion downloads across a gaming portfolio of 1,000 developers and 80 apps. More than doubling the numbers prior to the rebrand’s launch.
RECOGNITION
Warning: for recreational use only
We believe in publishing apps that people don't want to put down. Drawing on data and insight to create games that push the limits of our creativity — and go way beyond the performance we're used to.
Jupi
