For METEORIC™ the truth was simple: SMEs couldn't find decent energy supply anywhere on Earth. So we launched a brand that was from... somewhere else. Integrating 80s science fiction, NASA precision and a dock-off meteor to reignite the C-suites BELIEF IN A GREATER POWER, with energy ops the likes of which they'd never witnessed.
Studio: HOW&HOW Role: STRATEGY, NAMING, CREATIVE DIRECTION + IDENTITY Industry: ENERGY
A NEW HOPE
It's a dark time for the mid-market. Businesses are in turmoil, with volatile prices, fluctuating risks and unpredictable forecasts crippling their operations.
There is hope though. In a distant galaxy far, far away, a new energy is rising. Fully automated, hyper intelligent, uber efficient, it has the power to revolutionise entire ecosystems and wipe out a regime of fossils in its wake.
The C-suite can see the potential. Energy, that in the right hands, could finally bring balance to their forces. The race to discover it is on...
AN IDEA CAPABLE OF ENDING THE ENERGY WARS
CLOSE ENCOUNTERS
OF THE SURGED KIND
A voice that doesn’t ask businesses to buy
into METEORIC.
It asks them to believe in it.
Intent on conveying a silver-screen, science-fiction quality that heralds the arrival of a greater power on Earth. Influenced by three visionaries capable of dreaming up such a monumental event. The minimalism of Kubrick. The optimism of Spielberg. The grandeur of Nolan. Deployed in a tone with gravitational pull whether it's initiating instructions or generating billboards.
AN INTERSTELLAR VOICE
THIS MISSION IS TOO IMPORTANT FOR
ME TO ALLOW YOU TO JEOPARDISE IT
This is not 2001. In the age of AI, every chatbot seems as menacing as HAL 9000. METEORIC takes the opposite approach, programming its custom LLM on a mission for good.
OSKAR (Operating System for Knowledge, Automation and Response) has zero intentions of world domination. It solely exists to serve energy-kind, producing technical details and FAQs humans have no desire to write.
ARITIFICAL INTELLIGENCE WRITERS CAN GET BEHIND
Everbloom
