The SS Great Britain's like no other ship. Brunel's like no other engineer. And Bristol's like no other city. So the idea that the BRISTOL DOCKYARDS suddenly fit in, didn't sit quite right. Instead we went all in on defiance, channeling decades of radical thinking into an all-new (still-old) name, identity and experience that's proudly BUILT DIFFERENT.
Studio: HOW&HOW Role: CREATIVE IDEA, NAMING + WRITING Industry: CULTURE
PROGRESS IS NOTHING NEW HERE
Bristol Dockyards started as an idea to meet global change head on. And all these centuries, inventions, stories, and radical thinking later, ideas are still at the core of it all.
Today, the Dockyards are a thriving destination at the heart of the city’s harbourside. Run by the SS Great Britain Trust, it brings the spirit of Bristol and Brunel to life through cultural programming, charitable work, and an experience that celebrates maritime innovation and global connection for all it’s worth. At heart of what we do, we strive:
To keep the SS Great Britain shipshape for the next generation.
To connect with the greatest breadth of people possible.
To create meaningful connections through authentic stories.
To inspire everyone with greater knowledge and learning.
THE DOCKYARDS' MISSION
DEEPER. VASTER. BRAVER.
Bristol is the city that speaks up. Through music. Through art. Through activism.
As a huge part of that story and rich history, silence can never be an option for the Dockyards. Every word matters. Every word resonates
Our tone doesn’t imitate Bristol or borrow its accent. It channels the attitude of the city into every sentence we stand behind. If we had to sum it up in two words, we’d say our voice has Radical Heart. Instinctive. Intrepid. Iron-clad. Language you can proudly wear on your sleeve.
A VOICE THAT REFLECTS BRISTOL, AND THE SS GREAT BRITAIN
TOP THAT
What was Brunel really thinking under that hat? Go inside the mind that changed history (literally) and find all the answers during your day out at the Being Brunel Museum.
You’ll explore immersive galleries,
Learn about Britain’s greatest engineering feats,
Get hands-on with history,
And so much more...
So grab the whole family and enjoy the world’s biggest experience on the Little Giant.
AN INVITATION TO EXPLORE THE BEING BRUNEL MUSEUM
TELL ME YOUR BRISTOLIAN WITHOUT
SAYING YOU'RE FROM BRISTOL
"Seeing the brand and digital platform come to life through language added unexpected value and has helped us embed the identity and our messaging with so much confidence. It truly feels like a brand that belongs in Bristol and reflects the energy and creativity of the city."
RECOGNITION
Cambridge Children's Hospital
