Most wine brands spout the same crap. THE UNCOMMON didn’t fancy that. As the first English sparkling wine in a can, it was free from the bottle, and from the blah-gage that came with it. We ditched tasting notes in favour of a fresh campaign with a refreshing point of view. We say IT’S BUBBLIN’ and yes, we think the idea has legs...
Studio: EVERYFRIDAY ROLE: CREATIVE IDEA + WRITING Industry: ALCOHOL
NOT ANOTHER GLASS OF THE USUAL
It’s Bubblin’ is an idea that encourages people to describe our wine in uncommon ways. It can speak to the flavour and ingredients, to the sensation of that first sip, to the build-up to a huge event, or even the excitement of finding four cans on your doorstep. It’s a flexible expression that goes beyond words, providing a base for us to communicate in completely different ways—and a sign-off that sums up our wine and the feelings associated with it perfectly.
THE IDEA BEHIND THE CAMPAIGN
AN UNCOMMON TONE OF VOICE
Our tone isn't contained in one voice, but to the countless personalities who enjoy our wine. It should therefore channel the spirit of these individual characters, complementing our British, relevant and inclusive principles with their own vocabulary and expression.
The Uncommon is for everyone. Our voice goes with it.
AN UNCOMMON TONE OF VOICE
THE FESTIVAL
Tones of loud shirts and over-priced carousels butt up aginst the disheveled notes of an unseasonal heatwave, sunburnt dustfield and refashioned facemasks.
THE COMMUTE
A concoction drawn straight from the legs of an eleventh-hour dash, teamed with soothing notes of unreserved table seats and the promise of a very long weekend.
THE JAZZ
Melancholy blues, caramel voices, and an out-of-nowhere improvised horn solo flourish against a backdrop of confusion from those who just hear elevator music.
CAPTURING UNCOMMON MOMENTS
Yamaha
