EVERBLOOM is a new standard in material science. Regenerating natural by-products into high-performance fibres, it fine-tunes Earth's finest fabrics without effecting our planet. I shaped the idea, identity and digital experience to ensure the tech reaches the hands of those who can FASHION THE FUTURE—and makes sure they do.
Studio: HOW&HOW Role: CREATIVE IDEA + WRITING Industry: FABRIC
FROM NOVEL TO NOBEL
Everbloom believes it is possible to create fibers that are equal, if not superior, to the finest materials in the world. And it has good reason to. Through precise protein regeneration, it is unlocking a new generation of creativity—from fibre to thread to infinite forms of fabric.
It is a breakthrough in material innovation that has the potential to fashion the future of fabric. Enhancing performance, scalability and viability across the fashion, automotive and sports industries, one thread in a time.
THE IDEA BEHIND EVERBLOOM
YOU'VE NEVER FELT ANYTHING
LIKE EVERBLOOM BEFORE
Material is all about feeling, and nothing makes you feel like words.
It's why Everbloom’s voice is so essential. A way of expressing the qualities of noble fibers that imagery alone cannot, it is a tone that fits with the fabric of the high-end. Revolutionary in its cutting-edge scientific rigour. Elevated through an understated volume and heightened vocabulary. Poetic in the sensorial, tactile way it is all magically stitched together.
A VOICE FOREVER IN BLOOM
IF IT'S GOOD ENOUGH FOR GUCCI
"We brought on the team to develop our entire brand identity, and they absolutely delivered. What stood out most was their ability to be both flexible and deeply thoughtful—they met us where we were, but always pushed the creative with a clear perspective.
We felt like true partners in the process. They took the time to understand our vision and turn it into something cohesive, modern, and full of emotion. The end result feels spot-on, not just beautiful, but strategically sharp. We’re genuinely thrilled with the outcome and grateful to the team for their care and craft."
RECOGNITION
Homa Games
