The US health system can be a tricky, painful experience, especially for mums. TRELLIS brings much-needed clarity, compiling decades of medical history into the record of your lifetime. We gave THE MOTHER OF ALL HEALTHCARE APPS even clearer direction, with a narrative, voice and identity that turns complexity into complete, confident care.
Studio: HOW&HOW Role: CREATIVE IDEA + WRITING Industry: HEALTH
A LIVING BLUEPRINT
Families deal with a lot. But if there's one thing that can flummox them, it's the US healthcare system. A confusing, fragmented experience which refuses to cross state lines, won't comprehend insurers and seems determined to leave gaping holes in even the most organized health records.
It's why platforms like Trellis are so essential. A living blueprint that plots generations of medical data in one app, it helps whole families—and particularly mothers—take care of their care. From pregnancy, to postpartum, to puberty and well beyond, it is health, lifeyears ahead.
THE IDEA BEHIND TRELLIS
YOU'RE IN GOOD HANDS
The majority of people have firsthand experience with midwives—indeed, for most of us, they're the first person we meet. Stress-tested, steady-handed miracle workers, they are the perfect inspiration for our voice, channeling every ounce of their heart, humour and impeccable bedside manner into writing which delivers, in a way that speaks to you just how you want.
THE VOICE OF TRELLIS IS THE VOICE OF THE MIDWIFE
NOT JUST THE MUM'S WERE GLOWING
"We loved working with the team to craft the Trellis brand. Today, making a brand look beautiful is easier than ever, but making something iconic—capable of standing the test of time across decades—is no mean feat.
The team worked relentlessly with us to create a one-of-a-kind expression for Trellis. They kept pushing and digging in all the right places to land a level of trust and artistry that is striking across identity, storytelling and purpose."
RECOGNITION
Everbloom
